Optimise SEO for international sites. (Geotargeting)

15. September 2010 03:45 by Sasha in SEO  //  Tags: , ,   //   Comments

If your website audience is spread over different countries then you would want to rank well in the local Google searches for those countries. This article covers only sites that are in one language – English. If you have a multi-lingual site then there are other rules you also need to follow.

A good place to start is the Google support pages  - http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=182192#1

Basically Google does it’s best to determine who and where your audience is by using things such as:

  • Domain Suffixes (.au, co.uk, etc)
  • Where your server is located. Locally to your audience is better.
  • If your site includes local addresses and phone numbers on the pages or the use of local language and currency
  • links from other local sites
  • Use of Google Places

As having a local domain for the same site such as .com.au and .co.uk should theoretically improve your rankings in both Australia and the UK, it is tempting to apply both domains to the same site. The problem is that Google may penalise you for having duplicate content. (Read more)

A way around this is to create different content that appears based on your visitors location. Obviously this requires creating more content as well as your site being able to handle displaying different content based on users location.

Keep it Simple

For most people the best strategy would be to:

  • Use a domain with a generic suffix such as .com
  • If possible tailor content to apply to your target countries by providing addresses, phone numbers and email addresses in those countries.
  • Generate links from sites that are hosted in the location you are targeting.
  • Use Google places and Adwords in the local countries.
  • Research if users in other countries are searching with different terms and optimise for those terms.

Should you eat your own dog food or have a gourmet dinner?Should you eat your own dog food or have a gourmet dinner?

25. April 2008 02:26 by Sasha in   //  Tags: , , , ,   //   Comments
Most IT guys working with Microsoft technologies would know the phrase eating your own dog food. For those have never heard the term, to say that a company "eats its own dog food" means that it uses the products that it makes/sells.

My question is what if you don't want to eat dog food? Or what if someone else makes better tasting dog food? Should you only eat one brand of dog food out of loyalty?

At WebCoda we work with Microsoft Technologies so up until recently I ate Microsoft flavor everything. Lately though I find myself straying and it's at once both exciting and unnerving.

Where did I go wrong, how has it come to this you ask?
Well let me take you back about a year when I decided I would try working with Firefox as my main browser instead of Internet Explorer. It all seemed so innocent at the time.

My IE was playing up and was taking way too long to start loading new web pages.
Before I knew it, I was installing plugins. Oh at first it was just little ones like the color picker and the measuring tool. But before I knew it I had installed the web dev toolbar and Firebug. I knew at this point I was a goner. I could never go back to boring old IE that was still taking 3 weeks to load up a simple web page and had as much decent functionality as an Ipod - Very little. (Hey I could have said as a Mac).

The next step in my demise came when we switched our mail over to Google Apps. Maybe it was the 25 gig of mail storage or maybe it was all the extra apps such as calendar, documents and mobile access. Or maybe it was the moonlight. I can't say but suddenly I found myself using Thunderbird instead of Outlook (gasp!!). The integration with IMAP and Google calendar was too much to resist.

I am now having regular arguments with my business partner over whether we should store company info and documents in Sharepoint or whether we use Google sites or one of the many other such sites out there.
The reason is this. Why should we host our own sites which need regular backing up, only have internal access and need to be upgraded manually when we can let someone like Google handle all these things? Everytime I log into one of the google sites there seems to be a new feature they have added like a little gift that you were not expecting.

Don't get me wrong. I am a big fan of Microsoft products - The operating Systems (Except Vista), Media Center is awesome and of course the programming tools and languages rock.

Maybe it's just that I don't like the taste of dog food.

Webcoda, Web Development & Design, Sydney

Webcoda, Web Developers & Designers Sydney is a Sydney based Web Development company comprising a team of consultants who are experts in all aspects of Microsoft web technology from ASP.Net development to Kentico CMS & SharePoint.

Webcoda has a long history of producing outstanding results for clients large and small. We have helped companies grow from humble beginnings to multi-million dollar enterprises through technology.

We love what we do and this blog is our way of sharing info that we find interesting with the world at large. Please feel free to comment or drop us a line on +612 9370 3636

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